Now that Apple has proven the model works everyone wants an app store of their own. RIM has added one for Blackberry and now Facebook, who published their API for 3rd party developers months ago, is getting into the ‘appy act. As reported in the Cynopsis Digital newsletter this morning: Like the iPhone in the [...]
Tag Archives: Business & Marketing
Virtual Play Patterns
My colleague Scott Traylor of 360 Kid regularly writes thoughtful and timely pieces about kids, toys and digital media, and his latest article for the May 2009 issue of Playthings Magazine is no exception. What Works For Virtual Play? – Questions to Ask About Web-enabled Toys takes a deep dive into play patterns of toys [...]
Web 2.0 — What Will Make it Work?
Join us this Friday for a deep dive into marketing and Web 2.0 technology at The Executive Summit: Marketing & Technology-the Next Frontier hosted by Pace University’s Lubin School of Business. Click here for more information and to register. According to the program notes “This has been the most discussed area of marketing and yet [...]
Serious Games Showcase
Serious games and simulations embrace subjects as diverse as health care, emergency preparedness, world history, algebra, ethics, emotional intelligence, team building. Thanks to Eliane Alhadeff for showcasing some of this diversity in these slides.
Brand You According to Google
Let’s face it, the ability to manage and control our personal and professional identities has taken a big hit thanks to web services like Google, MySpace, Facebook, social bookmarking and now challenges like “25 Random Things About Me” that’s been making the rounds. Depending on how you play it out it’s either the underside or [...]
Using Games in the Classroom
Should video games be used in the classroom? Can they support a standards-based curriculum and do they improve learning outcomes? My colleague and collaborator Lee Wilson has written a white paper for the Software Information Industry Association (SIIA) that tackles these and other practical challenges teachers face when they use video games in the classroom. [...]
Top Brands Flock to Twitter
When the topic turns to Twitter most people I talk to still shake their head in bewilderment. Who has the time for this? Why would anyone be interested in a moment to moment report of what other people are doing? I confess these were my first reactions to Twitter too, until I jumped in to [...]
