Tag Archives | Business & Marketing
Facebook Gets ‘appy

Facebook Gets ‘appy

By on May 21, 2009 in Social Media

Now that Apple has proven the model works everyone wants an app store of their own. RIM has added one for Blackberry and now Facebook, who published their API for 3rd party developers months ago, is getting into the ‘appy act. As reported in the Cynopsis Digital newsletter this morning: Like the iPhone in the [...]

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Virtual Play Patterns

Virtual Play Patterns

By on May 8, 2009 in Games & Simulations

My colleague Scott Traylor of 360 Kid regularly writes thoughtful and timely pieces about kids, toys and digital media, and his latest article for the May 2009 issue of Playthings Magazine is no exception. What Works For Virtual Play? – Questions to Ask About Web-enabled Toys takes a deep dive into play patterns of toys [...]

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Web 2.0 — What Will Make it Work?

By on May 6, 2009 in Next Tech

Join us this Friday for a deep dive into marketing and Web 2.0 technology at  The Executive Summit: Marketing & Technology-the Next Frontier hosted by Pace University’s Lubin School of Business. Click here for more information and to register. According to the program notes “This has been the most discussed area of marketing and yet [...]

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Serious Games Showcase

Serious Games Showcase

By on May 3, 2009 in Games & Simulations

Serious games and simulations embrace subjects as diverse as health care, emergency preparedness, world history, algebra, ethics, emotional intelligence, team building. Thanks to Eliane Alhadeff for showcasing some of this diversity in these slides.

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Brand You According to Google

Brand You According to Google

By on February 8, 2009 in Business & Marketing, Games & Simulations, Next Tech, Social Media, The Biosphere

Let’s face it, the ability to manage and control our personal and professional identities has taken a big hit thanks to web services like Google, MySpace, Facebook, social bookmarking and now challenges like “25 Random Things About Me” that’s been making the rounds. Depending on how you play it out it’s either the underside or [...]

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Using Games in the Classroom

Using Games in the Classroom

By on February 3, 2009 in Business & Marketing, Games & Simulations, Next Tech

Should video games be used in the classroom? Can they support a standards-based curriculum and do they improve learning outcomes? My colleague and collaborator Lee Wilson has written a white paper for the Software Information Industry Association (SIIA) that tackles these and other practical challenges teachers face when they use video games in the classroom. [...]

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Top Brands Flock to Twitter

By on January 27, 2009 in Business & Marketing, Next Tech, The Biosphere

When the topic turns to Twitter most people I talk to still shake their head in bewilderment. Who has the time for this? Why would anyone be interested in a moment to moment report of what other people are doing? I confess these were my first reactions to Twitter too, until I jumped in to [...]

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Best Twitter Mashup Yet

Best Twitter Mashup Yet

By on January 23, 2009 in Business & Marketing, Next Tech, Social Media

As Julien Sharp noted recently, “Getting followers on Twitter is relatively easy, but what is really important in making Twitter a worthwhile experience is the type of followers you get – and the type of “Twitterers” you yourself follow.” Sage advice but easier said than done… until now. WhoShouldIFollow is a Twitter mash-up that looks [...]

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My TV, My PC

By on January 12, 2009 in Business & Marketing, Next Tech, Social Media, The Biosphere

For years I’ve been my own best Guinea pig for testing new tools, technologies, techniques… anything I could use to tell a story or that might impact my customers and audience. And because of my first career as  producer and director, web video has held special interest that way. Years ago when a defense industry [...]

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Building Your Twitter Following

Building Your Twitter Following

By on January 11, 2009 in Business & Marketing, Social Media

Julien Sharp of Stylo Creative – who is also the newest member of our professional association here at RC/A Digital Media – offers clear, step-by-step instructions for how to build your Twitter following in her post: Building Your Twitter Following: It’s All About Planning. Here’s an excerpt: Getting followers on Twitter is relatively easy, but [...]

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Making Virtual Worlds Accessible

Making Virtual Worlds Accessible

By on January 6, 2009 in Business & Marketing, Games & Simulations, Next Tech

After developing educational technology products for Pearson and Scholastic, I’ve come to appreciate the value of creating products that are accessible to users with vision-, hearing- and learning-related disabilities. Whether because they are English language learners (ELL), have auditory or visual deficits, input/output disorders or other issues,  it’s not only good karma and good business [...]

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Christmas Comes Early for WordPress

By on December 11, 2008 in Business & Marketing, Next Tech, Social Media

While waiting for the coffee to brew this morning I glanced at Twitter and the first post on my screen read “WordPress 2.7 “Coltrane” released…” (props to ijafri for being first on my radar with the news). As the song playing in an endless loop in nearly every store in New York says, “It’s starting [...]

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