Tag Archives | Business & Marketing

Gamification is Coming. Are You Ready?

By on January 18, 2011 in Educational Technology, Games & Simulations, Next Tech

The debate about the use of game mechanics in digital media — lately known as gamification — hardly started  before being overtaken by tools, workshops and service providers all too willing to use game techniques to tart up your latest digital masterpiece. But many in the gaming world are complaining “Not so fast!” and The [...]

Read full story • Comments { 0 }
Is There a Downside to the Upside of Social Media?

Is There a Downside to the Upside of Social Media?

By on April 27, 2009 in Social Media

Between the Susan Boyle phenomenon, participating in a panel discussion on the importance of social media in business as part of NYC Entrepreneur Week and watching clients eyes cross when I urge them to Twitter, I’ve been thinking a lot about social media lately. Is it only today’s flavor? Is there a downside we’re not [...]

Read full story • Comments { 0 }

Susan Boyle Meets the (Social) Media

By on April 15, 2009 in Social Media

Just minutes after West Lothian phenom Susan Boyle walked onto the stage of Britian’s Got Talent last Saturday night, even snarky Simon Cowell’s heart was melting under the brilliance of her song. So too everyone fortunate to be watching the show live across the UK. Back in the day (i.e. around the turn of the [...]

Read full story • Comments { 33 }

Top 50 Social Media Brands

By on April 10, 2009 in Social Media

If a brand is at essence a promise and a collection of public perceptions, and arguably it is, monitoring a brand’s currency in social media should be the best way to rank them. At least that’s the argument at Buzz Study, a blog dedicated to monitoring and measuring trends in conversation volume, including blog posts, [...]

Read full story • Comments { 0 }

Switch to our mobile site