Posts Tagged "Business & Marketing"

  • Is There a Downside to the Upside of Social Media?

    Social Media
    Is There a Downside to the Upside of Social Media?

    Between the Susan Boyle phenomenon, participating in a panel discussion on the importance of social media in business as part of NYC Entrepreneur Week and watching clients eyes cross when I urge them to Twitter, I’ve been thinking a lot about social media lately. Is it only today’s flavor? Is there a downside we’re not [...]

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  • Susan Boyle Meets the (Social) Media

    Social Media
    Susan Boyle Meets the (Social) Media

    Just minutes after West Lothian phenom Susan Boyle walked onto the stage of Britian’s Got Talent last Saturday night, even snarky Simon Cowell’s heart was melting under the brilliance of her song. So too everyone fortunate to be watching the show live across the UK.
    Back in the day (i.e. around the turn of the millennium) [...]

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  • Top 50 Social Media Brands

    Social Media
    Top 50 Social Media Brands

    If a brand is at essence a promise and a collection of public perceptions, and arguably it is, monitoring a brand’s currency in social media should be the best way to rank them.
    At least that’s the argument at Buzz Study, a blog dedicated to monitoring and measuring trends in conversation volume, including blog posts, news [...]

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