Aug
Hooked on Twitter
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Everyone is asking me about Twitter lately: “What is it?” Microblogging. “Does it serve any purpose?” Lets you follow and communicate — 140 characters at a time — with friends, colleagues or (from the Twitter home page once you’re logged in) everyone who tweets. But invariably it comes down to the last question, “Why would I want to?”
The first two questions are easy but I admit to being pretty dodgy about answering the last one. I know of a professional librarian who uses it to query her colleagues around the world, and of at least one remarkably large company with a staff tweeter who monitors the bit-stream for customer insights and respond to any complaints that bubble up from the chatter. But what about smaller companies, professional practices, consultants, creatives, writers… you?
In my short life as a tweeter I’ve found a few business uses — it’s gotten me back in touch with a colleague for a possible collaboration, for one — but really I’ve gotten hooked on Twitter to follow the “story” that some tweet-streama reveal. For example take Ingen Bio Group, “the leading private human pharmaceutical development company in the world” and Dr. Leonard J. Kendall who tweets as IngenBio and has said:
05:38 PM July 30, 2008 from web
Thorne log> I wasn’t able to stop him. Kendall was killed in the explosion. 03:46 PMJuly 30, 2008 from web
Thorne, Sgt. Garrett - INTRAGEN EXPOSURE >QUARANTINE HOLDING 4.30.95 >Ingen Bio - Security Command >ITC CLEARANCE LEVEL - RE … … 03:17 PMJuly 30, 2008 from web
. …- . .-.. -.– -.02:47 AM July 29, 2008 from web
http://tinyurl.com/6qom2q09:12 PM July 28, 2008 from web
The Salt Lake Times - Warehouse Explosion Kills Cancer Scientist April 16, 1995 - 10:13 a.m. CT08:48 PM July 28, 2008 from web
KENDALL LOG//DELETE - FILE RECOVERY INCOMPLETE / UNABLE TO RESTORE12:38 AM July 28, 2008 from web
1:08:00:00 FIGHT.SURVIVE.INFECT.
Wait… back up… “Fight. Survive. Infect?!
Then I played the video Dr. K linked to this morning… and have to conclude this is either one of the best viral marketing campaigns or social media art works I’ve seen. Very cool. Though the excitement of discovery has passed the intrigues of Dr. Leonard J. Kendall and the Imogen Bio Group continue amaze and entertain. And I still don’t know if they’re a corporate security breach, a marketing promo for a movie or video game, or an emerging literary form.
What do you think?
Update – I just ran across a January post called 9 Benefits of Twitter for Bloggers by Darren Rowse on ProBlogger that expands considerably on my post. What caught my eye was this chart of Darren’s traffic since he started “taking Twitter seriously.” 
Suffice to say that if you found my post of interest and you’re a blogger you want to check this out.
- Bookmark :
- Digg
- del.icio.us
- Stumbleupon
- Redit it
Dear Mr. Carey -
Thank you for your recent interest in Ingen Bio Corporation.
At IngenBio, we aspire to be the leading private human pharmaceutical development company in the world.
Our goal is to meet the pharmaceutical industry’s increasing demands for more effectively targeted research and medicine. At IngenBio, our guiding principles focus on grievous illness, disease study in patients and seamless integration with military protocol
Infectious disease research often results in the failure of human trials and escalating drug development costs. Our unique program allows us to isolate unconventional approaches, best suited to interdict a disease. While it is significantly more complicated to study disease in humans, we believe it is the only way to successfully develop human therapeutics.
Our recent partnerships with Harcos Pharmaceuticals, support for the USAMRIID and the proposed National Bio and Agro-Defense Facility, places us at the forefront of the pharmaceutical industry. Additionally, our new Applicant program is open to all qualified individuals who would like to join our expanding company.
I appreciate your support for our company, and I hope you will have a chance to visit our facility.
Dr. Harlan Griffin
CEO / Chairman
INGEN BIO Corporation
Making your future better…today.
this might help explain the ingen thing:
rom pcb Productions comes the Science Fiction action Thriller, INFEX. A scientist who works for the major pharmaceutical company, INGEN-BIO, is also a father, and his young daughter is dying of cancer. He gives Ivy a series of treatments with an experimental drug that cures her cancer. Then, inexplicably, it cures all of her other ills. But the serum won’t stop. It keeps making her better until she is unwittingly transformed into a human weapon. Now Ivy must escape from the pharma company, INGEN-BIO, that created her. Because INGEN-BIO creates more than just pharmaceuticals, they create bio-warfare. Check out INFEX.
link: infex.tv