My blogging is normally focused on emerging digital media, educational technology products and serious games, but this post from Medialoper strikes me as a cautionary tale for anyone involved in product development and marketing.
“Recently quasi-celebrity P-Diddy and Burger King conducted a master class on how NOT to use the evolving Web 2.0 environment to build a brand [...and...] speaks volumes about the dangers of trying to import traditional “talking at consumers†brand-building approaches into the Brave New World of user-generated content.”
“This e-disaster started with a tin-ear, cringe-inducing video posted on online video megasite YouTube, which showed famous-for-being-famous P-Diddy going into “his local Burger King†to “have it his way.†Implausible as it is that Mr. Bling would actually deign to enter a Burger King, the brand destruction really gets under way when Diddy says that “Burger King has named me ‘The King of Music and Fashion.’†This hit another false note, with the wanna-be icon spouting a blatant attempt to connect his brand with that of BK.” Story continues here…
